Degree: Metathon
Media Type:
Digital
Brand
Agency
Country:
Industry:
The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not yet meeting these ambitions. In fact, 60% of people feel that virtual worlds lack inclusivity, and many are calling for more accessibility. However, the Metaverse is still in its early stages of development, which is why Degree® Deodorant will partner with Decentraland to help shape the standard of inclusivity and representation in the virtual world. Together with Decentraland, Grammy-nominated recording artist Fat Joe (Joseph Antonio Cartagena), and Paralympic Athlete Blake Leeper, the brand will host the Degree® Metathon™ – the world’s-first marathon in the Metaverse – which will take place on April 26, 2022 at 6 p.m. EDT and will continue the brand’s ongoing fight for increased representation in movement.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Directors:
Jack Smedley, George Hackforth-JonesDesign:
Simon Dilks, Max Henderson, Jack Fairclough, Nor Mira Canales, Mark Deamer, Andrew PashkovPlanning:
Michael AlhadeffProduction Partner:
Vegas City teamPR Agency:
Edelman USPR Team:
Sharelyn Devonshire, Adam Bricault, David Brigandi, Fiona Paladino, Thea NagleDate:
April, 2022
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