Pringles: Stay In The Game
Media Type:
Online
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Industry:
Pringles is revisiting the earliest days of computer gaming to tease its "Stay in the Game"-themed campaign launching in May, created by Grey London. A tribute to those who have ‘stayed in the game’ since gaming began. Before the Metaverse, the cloud, the internet…players shared computer games using the sound of binary code loaded onto a system called the ZX Spectrum. So to celebrate its 40th anniversary, the go-to gaming snack brand decided to share a Pringles chip using the sound of binary code.
Credits
Advertising Agency:
Grey London, UKDate:
April, 2022
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