Previous Ad
IKEA: First Steps
Next Ad
Evolutif Kazakhstan: Restoring strength on Earth. Happy Cosmonautics Day
DGT: Viva Vivir
Media Type:
TV
Brand
Agency
Country:
Industry:
The Directorate-General for Traffic (DGT) presents, alongside Ogilvy Madrid, "Viva Vivir", the first campaign launched after winning the new public tender. A national campaign that goes beyond raising awareness. Because if there’s one thing that defines Spain, it’s that it’s bursting with life — too much to lose it on the road.
Credits
Advertising Agency:
Ogilvy Spain, MadridCCO:
Roberto FaraExecutive Creative Directors:
Juan Pedro Moreno, Javier Senovilla, Jesus RasinesCreative Directors:
Guille Fernández, Pablo Poveda, Jose Izaguirre, Felix CarralCreative Team:
Alba Pelaez, Antonio Pelufo, Blanca Oriz, Luismi AbregoManaging Director & Client Business Partner:
Vanesa PortoAccount Director:
Laura RoldánAccount Supervisor:
Carla PomboHead of Strategy:
Concha SantiagoSenior Strategist:
Mercedes NavarroHead of New Business:
Marian GonzalezNew Business Executive:
Lola FernándezHead of Social:
Sofía LópezSocial Team:
María López, Nerea HerediaPR & Communications:
Enrique CaballeroHogarth Production Director:
Aaron LagoHogarth Executive Producer:
Pablo Riaño SánchezHogarth Producers:
Luna Utrero, Beto P.F.Date:
April, 2025More from The Directorate-General for Traffic
DGT: To Die or to Lose Your Life
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards