DPSP Group: 24h Bus Stop
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Created by Brazilian agency LVL, the idea cross-references drugstore locations with urban violence data to extend store hours and keep dangerous bus stops lit 24 hours a day. Brazilian drugstore Drogaria São Paulo has just launched an initiative that combines technology, urban presence, and social responsibility to tackle an old problem in big cities: nighttime violence at bus stops.
Credits
Advertising Agency:
LVL Agency, BrazilVice President at Grupo WE and CEO at LVL:
Roberto CamposManaging Director:
Maurício AlmeidaVice President Business:
Bruno LuizExecutive Creative Director:
Leonardo BazelloCreative Director:
Murilo TorezanCreative Team:
Gastao Moreira, Demer Rios, Rodrigo SeixasAccount Management:
Carolina AntonStrategic Planning:
Omar AssafProduction:
Cida NascimentoMedia:
Manoel Neto, Patricia Angelis, Guilherme Moreira, Rafael RigonattiClient Approval:
Marcos Colares, Adriana Brito, Bruna Faria BudeuDate:
May, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration