Fairtrade Foundation: Don't Feed Exploitation

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
Cheap food on the high street often means someone else is paying the price. Low incomes in developing countries keeps farmers in poverty. This leads to poor healthcare, dangerous working conditions and having to send their young children to work. Would people still love a bargain if we brought these problems closer to home?

Credits

Advertising Agency:

AMV BBDO, London, UK

Director:

Johnny Hopkins/ ACNE

Date:

February, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration