Franzia Wines: Game Night

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Did you know Franzia Wines have the most consumer loyalty among alcoholic beverage drinkers, topping power brands like Bud, Coors, and Hennessey? That’s just one of the little-known facts about Franzia, the #1 wine brand for 28 consecutive years. But how to inform and reach today's younger generation of imbibers – who are presented with countless options in the wine aisle?

Credits

Advertising Agency:

Erich & Kallman

Date:

January, 2025

More from Franzia Wines

Franzia Wines: Parrot 9.0

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration