Franzia Wines: Parrot

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Did you know Franzia Wines have the most consumer loyalty among alcoholic beverage drinkers, topping power brands like Bud, Coors, and Hennessey? That’s just one of the little-known facts about Franzia, the #1 wine brand for 28 consecutive years. But how to inform and reach today's younger generation of imbibers – who are presented with countless options in the wine aisle?

Credits

Advertising Agency:

Erich & Kallman

Date:

January, 2025

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