French Road Safety: The last class
Media Type:
FilmCountry:
Industry:
Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ».
Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais.
Credits
Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
French Road Safety: Speed of Deconfinement 10.0 French Road Safety: Marc 9.0 Ad of the Day | French Road Safety: Lea 9.7 French Road Safety: On the Road, a Telephone Can Kill, 3 10.0 French Road Safety: On the Road, a Telephone Can Kill, 2 10.0 French Road Safety: On the Road, a Telephone Can Kill, 1 10.0 French Road Safety: The road of my life 9.5Ad of the day
Ad of the Day | Screwfix: Click & Collect 9.5 Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0Latest News
May. 03, 2024
Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality
Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games
May. 03, 2024
How to Identify an Authentic Vape Store Without Much Hassle?
Finding an authentic vape store among the many choices in today’s vaping world can be quite a difficult job