French Road: Safety The last drink
Media Type:
Film
Brand
Agency
Country:
Industry:
Every year, drinking and driving is the cause of one fatal accident in 4. This fifth film, created by la chose and directed by Bruno Aveillan (Quad), concludes Road Safety’s “Shock waves” campaign in 2016. “The last drink” aims to underscore once again our message: « Behind every road victim, there are victims of life ». The film features a group of young friends who, after a heavy night of drinking, allow one of their own to drive back home. But he will never get there. And his friends will have to live with that accident on their conscience for years to come. The goal, as we approach the end of year holidays, is to emphasize that if you care for someone, you don’t let them drink-drive. Music is by Mirwais.
Credits
Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
French Road Safety: Speed of Deconfinement
10.0
French Road Safety: Marc
9.0
Ad of the Day | French Road Safety: Lea
9.7
French Road Safety: On the Road, a Telephone Can Kill, 3
10.0
French Road Safety: On the Road, a Telephone Can Kill, 2
10.0
French Road Safety: On the Road, a Telephone Can Kill, 1
10.0
French Road Safety: The road of my life
9.5
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration