French Road Safety: The sunshine highway
Media Type:
Film
Brand
Agency
Country:
Industry:
Year after year speeding remains the leading cause of death on the road. This third film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière underscores once again our message: « Behind every road victim, there are victims of life ». The sunshine highway film portrays an accident involving a family travelling on holiday. In a hurry to reach his destination, the father drives too fast and is unable to avoid a collision that will forever change his life, and that of his children and loved ones. The objective is to make people aware that you only regret driving too fast once it’s too late. The music is by Mirwais.
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Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
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