Previous Ad
Ad of the Day | Puma and A$AP Rocky: Streetwear and Motorsports
Next Ad
Sun Valley Resort: Ski on the Sunny Side
Fussy: Smelling is Believing
Media Type:
TV
Country:
Industry:
From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like - but have you ever wondered what he smells like? And would you like to smell like him too? To launch its limited-edition Santa-inspired scent, Lost Claus, natural deodorant brand Fussy brings a saucy twist to the season of goodwill with a quirky new campaign - proving that when it comes to St Nick, smelling really is believing.
Credits
Advertising Agency:
10 Days, London, UKCreative Director:
Jolyon WhiteCreative:
Izzy Stordy, Stas KarageorgeStrategist:
George WhiteDirector:
Jolyon WhiteFirst AD:
Joe RamsdenDOP:
Josh ArmstrongCreative Producer / Set Design:
Eleanor HarveySound:
Dominic WhiteGaffer:
Raf NocerinoHMUA:
Doey DrummondEdit / Grade:
Josh ArmstrongMusic / Sound Design:
Dominic WhiteDate:
December, 2024Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
