Sun Valley Resort: Ski on the Sunny Side
Media Type:
TV
Brand
Agency
Country:
Industry:
Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that highlights the passionate, fun side known by those who harbor a true love for the sport.
Credits
Advertising Agency:
Fortnight Collective, USACEO:
Andy NathanCreative Directors:
Matt Kubis, Jim HeekinArt Director:
Lizzie GrunwaldAccount Service:
Kelly YachAgency Producer:
Rachel ArtherPlanner:
Angela JonesEditorial Company & City:
11 Dollar BillEditor:
Matt WadeAssistant Editor:
Travis MitchellPost Producers:
Lisa Effress, Jamie SladeColorist:
Ale AmatoMusic Company & City:
Coupe StudiosSong Writer, Singer and Guitar Player:
Jim HeekinSinger and Banjo Player:
Matt KubisSinger:
Katie MintleEngineer:
Taylor MarvinDate:
December, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration