General Motors: Make History
Media Type:
TV
Brand
Agency
Country:
Industry:
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
Credits
Advertising Agency:
Majority, Atlanta, USACEO & Founder:
Omid FarhangCMO & Founding Partner:
Jorge HernandezCSO & Founding Partner:
Asmirh DavisSenior Art Director:
Barbara RegoFreelance Copywriter:
Adia BettsSenior Producer:
Christine PrestoGroup Account Director:
Estefania CalvachiSr. Account Manager:
Victoria CaroSr. Strategist:
Gabby MillerAssociate Director:
Jess NoelChief Content Officer & Partner:
Brandon ButlerTalent Consultant:
Bill MeadowsDirector:
Alan FergusonProducer:
Alex WilsonDate:
March, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration