General Motors: Make History
Media Type:
TV
Brand
Agency
Country:
Industry:
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
Credits
Advertising Agency:
Majority, Atlanta, USACEO & Founder:
Omid FarhangCMO & Founding Partner:
Jorge HernandezCSO & Founding Partner:
Asmirh DavisSenior Art Director:
Barbara RegoFreelance Copywriter:
Adia BettsSenior Producer:
Christine PrestoGroup Account Director:
Estefania CalvachiSr. Account Manager:
Victoria CaroSr. Strategist:
Gabby MillerAssociate Director:
Jess NoelChief Content Officer & Partner:
Brandon ButlerTalent Consultant:
Bill MeadowsDirector:
Alan FergusonProducer:
Alex WilsonDate:
March, 2023
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