Xylem: Take the Waste Out of Water

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

An estimated 80% of wastewater enters the environment untreated. This mismanagement of toxic chemicals, human and medical waste is putting people and the environment at risk. With considerable media coverage on water pollution recently, Xylem’s campaign, developed by Brave, aims to garner support to Take the Waste out of Water.

Credits

Advertising Agency:

Brave, London, UK

Business Director:

Declan Garvin

Account Director:

Mike Roberts

Senior Planner:

Michael Kates

Planner:

Hugh Kupfer

Creative Director:

Annie Fox

Art Director:

Nathan Salf

Copywriter:

Jake Bean

Head of Design:

Lee Robins

Senior Designer:

Talveer Uppal

Digital Designer:

Alex Wastell

Motion Graphics Designer:

Patrick McCaulsky-Martin

Production Company:

Courage

Director, Studio Head:

Peter King

Producer:

Pamela Pifferi

DOP:

David Procter

Art Director:

Kevin Phipps

Water SFX:

David Turner

1st AD:

Tom Kelly

Gaffer:

Chris Georgas

Production Manager:

Joe Hockey

Editor:

Oliver Goodrum

Sound Design:

Dan Puglsey

Music:

Robin Foster

Stylist:

Lucy Hagan

HMU:

Victoria Shoesmith

Director - Pep grey screen shoot:

Jorn Threlfall

DOP - Pep grey screen shoot:

Carl Burke

Post Production:

Rascal

Post Production Producer:

Hazel Gibson

Post Production ECD:

Andrew "Barnsley" Wood

VFX Supervisor:

Markus Lundqvist

2D Lead:

John Thornton

2D:

Ant Walsham

Colourist:

James Bamford

Senior Director of Global Partnerships & Branding:

Randolf Waters

Senior Marketing Operations Manager:

Helen Lewis

Date:

March, 2023

Latest News

Oct. 31, 2025

People's Postcode Lottery's Star Team Return for the Biggest Ever Festive Draw

Crafted in-house by People's Postcode Lottery and directed by Vince Peone through The Gate+, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn

Oct. 31, 2025

Unilever's Pepsodent Affirms the Brightest Smile as the Biggest Beauty Trend at Jakarta Fashion Week

Pepsodent Indonesia enters the premium beauty market with its first luxury whitening toothpaste, Pepsodent Ultra White