Gjensidige: Drive Like a Woman

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Norway

Industry:

Financial Services

Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity. However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers.

Credits

Advertising Agency:

Anorak Film

Director:

Andreas Riiser

Production Company:

Bacon Production

Executive Producer:

Magne Lyngner

Producer:

Rebekka Rognoy

Production Manager:

Shona Ringdalen MacDonald

Production Coordinator:

Karen Sollihaug

Prod Ass. + location:

FTE Locations

Prod Assistant:

Jesper Lyngner

DOP:

Peter Riis

1st AC:

Endre Eken Torp

2nd AC:

Robin Ottersen

DIT:

Emanuel Kambo

Grip:

Bo Lundgreen

Grip Ass.:

Marek Havel

Produdction Designer:

Kristian Lahn Vestby

Props Master:

Marius Eymundson

Props Assistant:

Hzirvan Mohammed Ali

Wardrobe / Stylist:

Maxine Bluystad-Collins

Lysmester:

Olav Haddeland

Light Assistant:

Anders Odegaard, Kristian Holten, Lene Vaagland

Lyd:

Vegard Soldal

Post Producer:

Kaja Fiksdal

VFX:

Ola Jacob Nestande

Post Coordinator:

Markus Tangre

Color:

Julien Alary

Date:

May, 2023

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration