Skoda: Bicycle Face
Media Type:
Ambient
Brand
Agency
Country:
Industry:
The story of women and bicycles has never been easy. When the bike appeared in the 19th century and began to become popular among women, it was a revolution. Suddenly, women could go further than their own neighbourhood, they could do so without permission and without asking anyone to take them. In fact, the bicycle became especially popular among suffragettes, becoming a symbol. Which some sectors of society did not take kindly to.
Credits
Advertising Agency:
Proximity Barcelona, SpainExecutive Creative Director:
Ramón CabaCreative Directors:
Laura Cuni, Anna SolerCOY:
Federico NarbónArt Director:
Ana GarinAccount Manager:
Arantza BilbaoAccount Supervisor:
Aida MateoProducer:
Astriz MenendezPhotographers:
Naike Erenozaga, Laura Ortiz De ZarateEdition Agency:
Ana GarinSocial:
Fiorella Diaz, Alex BenitoPublic Relations:
Laura CarrilloMedia Agency:
PHDDate:
May, 2023
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