Honda Civic: Up
Media Type:
Film
Brand
Agency
Country:
Industry:
Long ago, Soichiro Honda, the founder of Honda, uttered simple but extremely powerful words; “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing”. The 2017 Honda Civic continues this belief. Through brave and daring design the new Civic is more than a mere iteration, it is truly distinctive from it's predecessors, inside and out.
Credits
Advertising Agency:
Wieden+Kennedy, London, United KingdomCreative Director:
Scott DungateArt Director:
Joris PhilippartCopywriter:
Jason ScottProduction:
Colonel BlimpDirector:
Pedro Martin-CaleroDate:
February, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Jury Presidents and Full Jury Announced for the 35th ADCE Awards
This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026
Sep. 02, 2026
Invisible Collective's The Turner Brothers Bring Game Day Energy to DoorDash's "Don't Fan For Free"
Featuring Reggie Bush, Lane Kiffin and Jameis Winston, the campaign taps into the rituals, rivalries and deep cut references that define college football fandom