Houdini Sportswear: The Houdini Menu
Media Type:
Experiential
Brand
Agency
Country:
Industry:
What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but this time we decided to eat them.
We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.
Credits
Advetising Agency:
McCann, Stockholm, SwedenAccount Manager:
Jonna LiljedahlChief Creative Officer:
Adam KerjCopywriter:
Daniel BlombergArt Director:
Carl LarssonAccount Director:
Thomas GibsonDesigner:
Lena DanrothTechnology:
Marcus JohanssonEditor:
Hannes FalkProduction Company:
Camp DavidProduction Assistant:
Sebastian O. CarlssonProducer:
Linnéa AnderssonExecutive Producer:
Kristina WibomDOP:
Viktor KumlinDirector:
Sebastian ReedDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup