HSBC UAE: I Recommend Mum
Media Type:
OnlineCountry:
HSBC UAE and J. Walter Thompson Dubai launched ‘I Recommend Mum’ campaign that leverages human insight and UAE country objectives to encourage mothers to return to work after taking a break to handle the most important job of all – being a mom. The campaign video successfully addresses issues faced by mothers opting to re-enter the business world and uses children as spokespeople for mothers who were ‘on a break’ from their careers. HSBC turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away.
Credits
Advertising Agency:
J. Walter Thompson Dubai, UAEProduction House:
Space PlumPlanning:
Helina AsefaOnline Production:
Aly Seif Al NasrDate:
May, 2016Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content