Hyundai: Drinks Lie, 3

8.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Peru

Industry:

Automotive

With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.

Credits

Advertising Agency:

Arena Media

Creative Director:

Nestor Morales

Head of Art:

Daniel Alván

Art Director:

Manuel Salazar

Copywriter:

Christian Blancas

Account Manager:

Janis Amayo

Account Executive:

Manuel Quiroz

Post Production House:

PlanB

General Manager:

Claudio Ortiz

Marketing Manager Gildemeister Peru:

Sebastián Beckdorf

Marketing Hyundai PV&LCV/CV:

Rocio Grillo

Date:

May, 2022

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