Previous Ad
ALS League: The never-ending mannequin challenge
Next Ad
Samsung Australia: Pocket Patrol
IKEA: A Good Listener
Media Type:
TV
Brand
Agency
Country:
Industry:
Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls.
You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenCreative Director:
Magnus JakobssonArt Directors:
Jesper Holst, Michal SitkiewiczGraphic Design:
Sara BellafestaAccount Director:
Kjell ManssonPlanner:
Jerker WintherAgency Producer:
Leila WidgrenAccount Manager:
Agneta OppenheimDigital producer:
Mimmi GrafströmProduction company:
Bacon ProductionPost Production:
BaconXDate:
November, 2016More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges