Previous Ad
ALS League: The never-ending mannequin challenge
Next Ad
Samsung Australia: Pocket Patrol
IKEA: A Good Listener
Media Type:
TV
Brand
Agency
Country:
Industry:
Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls.
You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenCreative Director:
Magnus JakobssonArt Directors:
Jesper Holst, Michal SitkiewiczGraphic Design:
Sara BellafestaAccount Director:
Kjell ManssonPlanner:
Jerker WintherAgency Producer:
Leila WidgrenAccount Manager:
Agneta OppenheimDigital producer:
Mimmi GrafströmProduction company:
Bacon ProductionPost Production:
BaconXDate:
November, 2016More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration