IKEA Centres Russia: New Year Miracle
Media Type:
Film
Brand
Agency
Country:
Industry:
Russian nursing home turned into Father Frost’s residence. On New Year Eve one Russian nursing home was turned into Father Frost’s residence. (In Russia, Santa Claus is known as Father Frost)
This project was organized by MEGA shopping mall (IKEA Centres Russia).
The house was decorated by garlands and the way to it shined with red lights, whilst house’s residents were dressed in red caps and coats.
Children were told that this place is home for retired Fathers Frost. They rest here, read children’s letters and prepare gifts for them. According to the legend, women in the house are wives of Fathers Frost who usually work hard but stay in the background of their husbands.
The family shopping center MEGA arranged this project and prepared gifts both for young guests and for residents of the nursing home.
The organizers believe that many companies and brands will follow their lead and turn many nursing homes into Residences of Farther Frost.
Credits
Advertising Agency:
Red Pepper Creative, Ekaterinburg, RussiaCreative Director:
Ivan SosninAdditional Credits:
Veronika YadryshnikovaDate:
February, 2017More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide