IKEA: Father's Day / Screws, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
IKEA Furniture Assembly Instructions for Dads
Step 1.
Throw away the instructions.
Step 2.
Assemble the furniture as you see fit, and if there’s any screw, nail, or any other part left over, it means it wasn't needed for the furniture and the manufacturers included it just to be on the safe side.
Step 3.
Sit comfortably in the chair you just assembled and accept the praises from the whole family. Well, maybe not too comfortably because that screw might not have been extra after all.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreatives:
Giannis Sorotos, Panos Nouveloglou, Dimitra AndrikopoulouPhotographer:
Marios TheologisDate:
June, 2024More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 01, 2026
The One Club and Google Partner for Global AI Creative Challenge
The ultimate bracketed esports face-off between the world's top AI creators; $50,000 in prize money for competitors in 16 global cities
Sep. 01, 2026
Go.Compare Returns for a Second Year as ITV's this Morning Sponsor
Negotiated by Hearts United, the package includes deeper in-show integrations and wider cross-channel activations