IKEA: Love is Free, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
We all know that falling in love (eros) and love itself cost nothing — but they are priceless.
Star of this series of posters and social posts is the iconic IKEA pencil—the one we all use, and it costs absolutely nothing.
That’s how I’ll be
if you leave me.
I love you.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Giannis Sorotos, Tasos BenetosAssociate Creative Director:
Stefania KotatiCopywriter:
Alexandros AthanasiouDesigner:
Panos GkizinosAccount Director:
Titos KoutretsosAccount Manager:
Datsika MariaPhotographer:
Vassilios MichailDate:
February, 2026More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide