Lacoste: The Run
Media Type:
TV
The Run marks the return of "Life is a Beautiful Sport", the brand’s iconic signature. A vision of sport that goes beyond performance: one of style, movement, and the way of playing and living. Developed with BETC Paris, the brand’s long-standing agency, this campaign reflects the unbreakable bond between Lacoste and tennis. It is embodied by Novak Djokovic, the brand’s ambassador and a major figure in the history of the sport.
Credits
Advertising Agency:
BETC ParisChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Nicolas LautierCopywriter:
Antoine GauquelinArtistic Director:
Rayhaan KhodabuxDirector:
Fredrik BondProduction company:
Stink FranceDate:
April, 2026More from Lacoste
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