Lenovo: Boot or Bust

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Brand

brand

Agency

agency

Country:

USA

"Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried"

Credits

Advertising Agency:

McKinney, Durham, North Carolina, USA

Chief Creative Officer:

Jonathan Cude

Group Creative Director:

Glen Fellman

Art Director:

Rachel Marshall

Copywriter:

Alex Saiz

Agency Producer:

Naomi Newman

Executive Producers:

Eric Berkowitz, Persis Koch

Production Company:

Humble

Directors:

Sam Stephens, John Budion

Director of Photography:

Joe Jennings

Producer:

Kayellen Moran

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