LG: Star Wars Day
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way. The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, "Aurebesh," to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.
Credits
Advertising Agency:
HS Ad, USASenior Director, Marketing, Home Electronics:
Jose CardonaExecutive Creative Director:
John LongCreative Director:
John Price, John KimDesign Director:
Alison FrostAccount Leads:
Robert Sim, Dan TowerProject Lead:
Tulika Sodera, Jessica WickenheisserExecutive Producer:
Scott ZaretskyEditor:
David DucaneDate:
May, 2022
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