Ad of the Day | Yves Saint Laurent: Y Fragrance
Media Type:
Film
An image, underwater. The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. It is a peaceful, dreamlike, meditative shot. The prelude to a new, rawer, more acoustic version "Are You Gonna Go My Way", was recorded especially for the new campaign by Lenny Kravitz – a legendary song, reinvented.
Credits
Advertising Agency:
BETC Etoile Rouge, Paris, FranceAgency Managers:
Delphine de Canecaude, Fanny Fragu, Julia SchenckExecutive Creative Director:
Florence BellissonAssociative Creative Director:
Fanny BurattoArt Director:
Julie RichardTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliTV Producer:
Fabrice BrovelliProduction Company:
PhantasmDirector:
Jessy MoussalemSound Company:
GumDate:
May, 2022
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