Liseberg: SuperSeniors

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Sweden

As summer comes to an end and family visits slow down, Liseberg, the largest amusement park in the Nordics, is focusing on engaging the target audience of "Seniors." This group is typically reached through communications centered on afternoon tea dances and flower exhibitions.

Credits

Advertising Agency:

Welcom

PR Strategists:

Adam Wladis, Robert Johnsson

Art Director:

Andreas Larsson

Copywriter:

Niclas Hallgren

Creative Directors:

Jonas Sjovall

Graphic Designer:

Madeleine Mei

Client Director:

Joakim Brinkenberg

Account Director:

Karin Kallberg

Account Managers:

Anna Cullberg, Linnea Axede

Interns:

Felicia Niklasson, Henry Karlsson

Date:

October, 2024

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration