Liva Fluid Fashion: The Responsible Smart Mirror


Media Type:

Experiential Experiential









Data shows that textile industry is the 2nd most polluting industry in the world. Over 80% of the population doesn't know what's really in their clothes. The challenge was to make people aware of this and also make people aware of the fact that Liva’s eco-friendly fabric, has made sustainable fashion choices easy. As the Sustainable Fashion Partner for Times Lit Fest, Liva Fluid Fashion had the perfect opportunity to engage with like minded Times lit fests audience. Introducing “The Responsible Smart Mirror” The smart mirror combines voice and facial recognition with the help of Raspberry pie in order to communicate with consumers. The Mirror also detected the fabric and asked consumers to opt for sustainable choices. The mirror appealed visitors to include ‘responsible fashion’ in their 2019 resolutions and created awareness about how textile industry is the 2nd most polluting industry in the world!


Advertising Agency:

Tonic Worldwide , Mumbai, India

Chief Executive Officer:

Chetan Asher

Chief Operating Officer:

Samir Asher

Chief Strategy Officer:

Unmisha Bhatt

Chief Business Officer:

Sudish Balan

Head of Innovations:

Pratik Hatankar

Creative Supervisor:

Sharal Barboza

Copywriter / Client Partner:

Aishwarya Ganeshan

Art Director:

Deepak Shinde

Design Visualisers/Designer:

Amey Waghle

Social Media:

Forum Dhruv, Sneha Keni

Social Media Outreach:

Tarjini Modi


January, 2019

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