LUX: Change The Angle
Media Type:
Film
Brand
Agency
Country:
Industry:
While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally - focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants.
Credits
Advertising Agency:
Wunderman Thompson, SingaporeDate:
April, 2023More from LUX
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