McDonald's: #RaiseYourArches
Media Type:
TV
Brand
Agency
Country:
Industry:
Leo Burnett’s latest ad campaign for McDonald’s sees the brand’s iconic golden arches logo take centre stage, as a group of office workers join a stampede to the fast food store, instigated by just a post-it note and some knowing looks. There is no food or restaurant shots in sight in the spot, which instead aims to start a new trend for how we might communicate that we want a McDonald’s. This is showcased in Wright’s lively spot, and will be further emphasised via a social campaign on Snapchat and Instagram, and an alteration to the brand’s logo.
Credits
Advertising Agency:
Leo Burnett, London, UKCCO:
Chaka SobhaniExecutive Creative Director:
Mark ElwoodSenior Creative:
Gareth ButtersCopywriter:
Gareth ButtersArt Director:
Joe MillerCreative Director of Design:
David AllenDesigner:
Jakk BreedonHead of Planning:
Tom SussmanPlanning Director:
Joe BeveridgeSenior Planner:
Roxy WindischHead of Account Management:
Sam HoulstonBusiness Director:
Jay PerryAccount Director:
Alice Pavey, Alex LightAccount Manager:
Carys ParryAccount Executive:
Brittony KellyHead of Project Management:
Jamie TealeHead of McDonalds TV Production:
Graeme LightMedia Agency:
OMDMedia Team:
Mandy Arora, Tejal MaruProduction Company:
Moxie PicturesDirector:
Edgar WrightProducer:
Doochy MoultPost-Production Company:
FramestorePhotography and Motion Production:
ProdigiousHead of Art Production:
Jo HodgePhotographer:
Tom Van SchelvenCMO, SVP:
Michelle GrahamDate:
January, 2023
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