McDonald's: Own Little World
Media Type:
TVCountry:
Industry:
Leo Burnett has devised a campaign to rally the UK nation to eat ‘Breakfast, Done Properly’ as McDonald's relaunches its breakfast platform.
The integrated campaign seeks to shift perception of breakfast away from being the antidote to a bad morning and into the realm of enjoyment and fulfilment, whatever the occasion.
The film utilises real relationships between the cast to create natural moments of enjoyment that are packed with feeling.
The film, titled 'Own Little World' features a range of people in various scenarios escaping their everyday life to be immersed in the breakfast-eating experience, whether that be a nurse enjoying a well-deserved treat after a busy shift, builders renovating a church or night-revellers heading home after a night out. As they take their first bite, a single spotlight from a nearby natural light source plunges the eater into a world of enjoyment.
Credits
Advertising Agency:
Leo Burnett London, UKChief Creative Officer:
Chaka SobhaniExecutive Creative Director:
Mark ElwoodCopywriters:
Phoebe Talbot, Hayley PowerPlanner:
Tom SussmanBusiness Lead:
Sam HoulstonAccount Director:
Jay PerryAccount Manager:
Imi MaloneAccount Executive:
Carys ParryAgency Producer:
Javre DowMedia Buying Agency:
OMDProduction Company:
Rogue FilmsDirector:
Georgie Banks-DaviesProducer:
Polly RuskinPost-Production Company:
Electric Theatre CollectiveAudio Post-Production Company:
FactoryPhotographer:
Scott GrummettDate:
April, 2021Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
May. 02, 2024
The Perfect Match: mymuesli and the German Men's National TeamUnite for UEFA Euro 2024
DFB Team Muesli with 11 national players on iconic tubes
May. 02, 2024
Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of its 3 For Me Menu
Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals