McDonald's: The Big Hack

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Publicis Peru, one of the most renowned agencies in the industry, has brought to life “The Big Hack,” a campaign that amplifies the voices and creativity of children and young people across all McDonald’s ads to promote Gran Día, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Children’s Villages Peru.

Credits

Advertising Agency:

Publicis Worldwide

Date:

November, 2024

Latest News

Mar. 28, 2025

Eight Episodes, Eight Alerts: The Signs that Precede Femicide are Highlighted in an Audio Series

"Loveless Story" will be made available by Universa - UOL's female platform, in partnership with the Instituto Gloria

Mar. 28, 2025

"Your Bites, Your Rights": Pepsi Uses Artificial Intelligence to Reinvent The Way You Order Food

Campaign champions bold food combinations and enhances brand experience through mealtime moments