McDonald's: The Big Hack

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Publicis Peru, one of the most renowned agencies in the industry, has brought to life “The Big Hack,” a campaign that amplifies the voices and creativity of children and young people across all McDonald’s ads to promote Gran Día, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Children’s Villages Peru.

Credits

Advertising Agency:

Publicis Worldwide

Date:

November, 2024

Latest News

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide