McDonald's: Learn Vietnamise

7.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets –pictured alongside other everyday items with the foreign translation of their name.

Credits

Advertising Agency:

Leo Burnett London, UK

Creative Directors:

Matt Lee, Pete Heyes

Copywriters / Art Directors:

Laura Randall, Gareth Butters, Matt Lee, Pete Heyes

Media Planning:

OMD

Date:

October, 2016

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration