McDonald's: Nocturnal Animals, 1
Media Type:
Print
Vietnam's night life continues to boom. However, people were not considering McDonald's as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald's is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald's arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.
Credits
Chief Creative Officer:
Ransley BurrowsChief Executive Officer:
Sanjay Chaudhari, Lukasz RoszczycSenior Creative Director:
Athula KathriarachchiCreative Group Head:
Malaka SamithArt Directors:
Ajantha Kumara, Kit HuynhIllustrator:
Chathuranga GamageAccount Executives:
Falul Hallaj, Long LeAccount Director:
Thuy PhamExecutive Creative Director:
Paolo GarciaCreative Director:
Chandu RajapreyarGeneral Manager:
Kate Bayona-GarciaFinal Artist:
Quoc NguyenMedia Agency:
StarcomGeneral Manager:
Vineeth DhruvanMedia Planners:
Ha Vu, An Ngoc NguyenDate:
January, 2020
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary