Previous Ad
Ad of the Day | COVERGIRL: Made In The Mirror
Next Ad
McDonald's: Open Late (French Fries)
McDonald's: Open Late (Big Mac)
Media Type:
PrintInspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products: Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.
Credits
Advertising Agency:
TBWA\Paris, FranceAdvertising Managers:
Xavier Royaux, José Jacinto, Benoit KolbArt Director:
Bruno Bicalho CarvalhaesPhotographer:
Helmut StelzenbergerArt Buyer:
Julie ChampinDate:
September, 2017Ad of the day
Ad of the Day | Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Ranveer Singh 9.0 Ad of the Day | Women in Tech: Beyond Ceilings 10.0 Ad of the Day | MACMA: Machine-Generated 10.0Latest News
May. 17, 2024
Breaking Barriers: The Impact of AI Integration on Business Performance
As a race, we've strived towards perfection, always making new progress, crossing barriers, transcending our expectations, and making innovations to make our lives easier
May. 16, 2024
L'ÉLOI Announces Major Roster Expansion
23 artists are now represented, all featured on the production studio’s redesigned website