Misterb&b: Silver Pride

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. But the conditions in which they occur tend to make these events inaccessible to senior citizens: walking for many kilometers, in packed crowds, in extreme heat, with very high noise levels, etc.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Mathieu Laugier, Aude Devaux

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

David Martin Angelus

Lead Copywriters:

Elisa Bernard, David Campese

Copywriter:

Olivier Mille

Lead Art Directors:

Chloe Thivel, Julien Lefevre

Traffic Manager:

Elodie Diana

Agency Producers:

Bastien Dupre, Fabien Faure

Sound Company:

Gum

Brand Managers:

Matthieu Jost, Marc Dedonder

Date:

June, 2023

Latest News

Nov. 28, 2023

Gerety Awards Announces the 2024 Grand Jury

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award

Nov. 28, 2023

Ogilvy Appoints John Harding-Easson to Head of Influence, EMEA

He’s led long-standing influencer campaigns for American Express, Audible and Samsung and The Coca-Cola Company.