MTV: The Countdown To The 2017 VMA Begins
Media Type:
TV
Brand
Country:
Industry:
2017 MTV Video Music Awards launched the first promo spot that’s the first piece of many creative elements in a multi-platform campaign going back to the roots of the VMA. All the work was done in house by the MTV Marketing and Creative Group.
On background, from the moment the MTV Moonman hit airwaves in its first broadcast, MTV has created a legacy of breaking new ground and shaking up culture. Each year the MTV VMAs encapsulates this spirit, bringing together music’s greatest pioneers on one stage. Honoring our Moonman legacy, the 2017 VMAs will give people the rare chance to witness the unexpected. Ignited by music and performance, the VMAs can change culture in a single moment.
Credits
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration