Previous Ad
The Co-operative Bank: Withdraw From This
Next Ad
Ad of the Day | Oxfam: 75 Years of Style
My Milk: Wellness in a Word
Media Type:
Online
"Well-being" is a complex feeling, difficult to describe because it’s one of countless nuances. So we asked ourselves: is there a way to sum up the idea of “well-being” in a simple, immediate way? Starting from this observation, we came up with a new positioning that is embodied in the claim: Milk. Wellness in a word. The launch of the campaign takes place thanks to a 30" spot in which the word "Milk" is transformed into a synonym for "well-being," through a free-form scheme of scenes in which the protagonists are the goodness of the products and the narrating voice of the speaker. This will be followed by two more subjects, respectively for the Kefir and PRO lines. The campaign has also exploded on social media, with a media plan full of video-photo content focused on all-around well-being. That feeling of well-being that you can't explain has a new name today: Milk!
Credits
Advertising Agency:
AUGE Communication, Milan, ItalyExecutive Creative Director:
Federica AriagnoStrategy Director:
Luca BuonamiciProducer:
Jessica FergusonCopywriter:
Andrea AzzoliniArt Director:
Jana FonsecaCdp:
Mercurio CinematograficaDirector:
Greg OhrelDOP:
Tommaso TerigiColorist:
Daniel PallucaExecutive Producer:
Luca FanfaniProducer:
Martina PerversiEditor:
Eleonora CaoPost Production Video:
Iggy PostPost Production Audio:
The LogDate:
October, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage