Previous Ad
The Co-operative Bank: Withdraw From This
Next Ad
Ad of the Day | Oxfam: 75 Years of Style
My Milk: Wellness in a Word
Media Type:
Online
"Well-being" is a complex feeling, difficult to describe because it’s one of countless nuances. So we asked ourselves: is there a way to sum up the idea of “well-being” in a simple, immediate way? Starting from this observation, we came up with a new positioning that is embodied in the claim: Milk. Wellness in a word. The launch of the campaign takes place thanks to a 30" spot in which the word "Milk" is transformed into a synonym for "well-being," through a free-form scheme of scenes in which the protagonists are the goodness of the products and the narrating voice of the speaker. This will be followed by two more subjects, respectively for the Kefir and PRO lines. The campaign has also exploded on social media, with a media plan full of video-photo content focused on all-around well-being. That feeling of well-being that you can't explain has a new name today: Milk!
Credits
Advertising Agency:
AUGE Communication, Milan, ItalyExecutive Creative Director:
Federica AriagnoStrategy Director:
Luca BuonamiciProducer:
Jessica FergusonCopywriter:
Andrea AzzoliniArt Director:
Jana FonsecaCdp:
Mercurio CinematograficaDirector:
Greg OhrelDOP:
Tommaso TerigiColorist:
Daniel PallucaExecutive Producer:
Luca FanfaniProducer:
Martina PerversiEditor:
Eleonora CaoPost Production Video:
Iggy PostPost Production Audio:
The LogDate:
October, 2022
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary