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The Co-operative Bank: Withdraw From This

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Financial Services

The Co-operative Bank is lifting the lid on the issue of fossil fuel finance today through a new campaign that urges people to ‘Withdraw From This’ in an effort to tackle the climate crisis. Produced by creative agency DENTSU CREATIVE, the dramatic advert, which airs for the first time on Wednesday evening, shows a customer taking money out of an ATM. As they do, the walls of the bank crumble away to reveal the journey their bank notes have been on. They flutter through scenes of worldwide devastation caused by the fossil fuel industry, before finally being dispensed into the customer’s hands.