Previous Ad
Nike Kids: Never Done Playing, Black Threads
Next Ad
Nike Kids: Never Done Playing, Virgil Van Dijk
Nike Kids: Never Done Playing, Fresh
Media Type:
TVCountry:
Industry:
Nike has worked with creative consultancy Soursop for its 2022 back-to-school campaign, "Never Done Playing" which is made up of a series of films and photography centred around the idea of "finding the magic in the mundane" - through sport. The campaign rejects traditional back-to-school tropes such as kids in uniform, preferring instead to celebrate the joy of summer by showing families – including Dutch star footballer Virgil van Dijk and his family – transforming mundane, everyday chores into play, and showing how any normal task can be turned into a form of sport. Virgil Van Dijk is featured with his two daughters for the first time in a commercial, and the family is filmed with van Dijk gardening on a Sunday as they turn the everyday tasks in the garden into an epic football match.
Credits
Advertising Agency:
Soursop, AmsterdamDate:
August, 2022Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch
Embarking on a Journey of Digital Innovation and Participatory Engagement
Mar. 28, 2024
Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!