Nollalinja: Silent Night, Violent Night
Media Type:
OutdoorCountry:
Industry:
Nollalinja is a Finnish 24/7 helpline for victims of domestic violence. Unfortunately, during the holiday season, they get more calls than ever. The campaign uses tropes of a fighting match and its statistics to shed light on the struggles faced by some families, and to let everyone know that help is available.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandCreative Director:
Joni FurstenborgArt Director:
Jukka MannioCopywriter:
Jonathan FantaIllustrator:
Sari SälemaaPhotographer:
Tuukka KoskiDate:
December, 2023Ad of the day
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