Vanguard: Loving the Value
Media Type:
TV
Brand
Agency
Country:
Industry:
London-based creative agency, AML Group, have created a campaign for Vanguard that brings to life the affection customers feel for one of the world’s leading investment firms. "Loving the Value" - the third instalment of the hugely successful "Value to Investors" campaign that helped launch Vanguard to the UK market - retains the iconic Vanguard "V" sign and the popular ‘human sound’ music track - and, quite literally, shining a light on the memorable "Yeah Yeah". The campaign also showcases an emotional connection - revealing the different things customers love about investing with Vanguard.
Credits
Advertising Agency:
AML GroupCEO:
Ian HendersonECD:
Hugo BoneSenior Copywriters:
Lizzie Hutchison, Rupert JordanDirector:
Jim GilchristProducer:
Tex TraviAgency Producer:
Spru RowlandClient Services Director:
Merope BeddardAccount Director:
Dominick LevoiAccount Executive:
Charlie LloydHead of Delivery:
Dan AndersonDesign Director:
Duncan NaylorPost-Production and VFX:
1920Photographer:
Alex TelferComposer:
Simon BassDate:
December, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration