Orangina: Shake the Dispenser
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The first dispenser you need to shake.
At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident / Executive Creative Director:
Georges Mohammed-ChérifHead of Innovation:
François PhanIntegrated Producer:
Christelle PereiraHead of Studio:
Jeremy BouchetTV Producer:
Benoit CrouetHead of Social Media:
Julien ScaglioneSocial Media Manager:
Lucas CirilloExecutive Production:
Spoa FilmsExecutive Producer:
Guillemette CornefertDirector:
Aurélien JournezDesign:
5.5 Design StudioDate:
December, 2016
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
May. 02, 2024
Effie Worldwide Strengthens its Board and Inaugural Future Council with the Appointment of New Members
Effie Worldwide, has announced six new members to their Worldwide Board of Directors
May. 02, 2024
Butchered Brand Slogans Appear on Mobile Billboards Across London
Franklyfluent's guerilla campaign brings to life what happens when translation goes wrong