Oreo: Cookie Lessons for All, 2
Media Type:
Experiential
Brand
Agency
Country:
Industry:
It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.
Credits
Advertising Agency:
Miami Ad SchoolArt Directors:
Aditi Cheryl Sobti, Maria DiazCopywriters:
Jamal Means, Cecilia MinashesDate:
May, 2022
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