Penny: Las Wedding Invitation
Media Type:
TV
Brand
Agency
Country:
Industry:
After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed into a Las Vegas-style Wedding Chapel, PENNY and Serviceplan are celebrating a social media campaign that combines Berlin charm and Vegas flair in an attention-grabbing way. On February 22nd 2022, 22 couples tied the knot at the PENNY store in Berlin's Wedding district. In mid-February, PENNY used its social media channels to invite people who were planning to get married, or who wished to renew their vows, to have their ceremony performed by an Elvis impersonator in the supermarket aisles of a PENNY store, specially adapted into a Vegas Chapel of Love. Within a few days, around 400 couples had registered.
Credits
Date:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage