Penny: The Kids

7.6

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Retail Services

Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes - our children - are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard.

Credits

Date:

November, 2023

Latest News

Jun. 20, 2025

Final Cannes Lions winners revealed for Film, Titanium, Glass, SDGs, Grand Prix for Good & Special Awards

France and the USA win two Grands Prix each. Brazil and New Zealand each win one

Jun. 20, 2025

Covert Brings "Boss" VFX to New Lenovo Legion Campaign

Created with Design Bridge and Partners London, "Always Get Back Up" celebrates gamers' resilience, portraying gaming as gritty real life