Pringles: Can Hands, Apero


Media Type:





Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative.


Advertising Agency:

Grey London, UK

Executive Creative Director:

David Wigglesworth

Creative Director:

Jesse Little

Creative Teams:

Katie Bird, Caitlin Horrex, Gnome Taylor, Flora German, Shivani Patel

Planning Partner:

Matthew Gladstone

Strategy Director:

Gilliam Caldwell-Dunn

Managing Partner:

Agi Varanyi

Group Business Director:

Tamsine Foggin

Account Directors:

Jack Barber, Alice Ashwell

Account Manager:

Hugo Soer

Account Executive:

Madeleine Hine

Executive Producer:

Nazneen Read

Senior Producers:

Michelle Kasper, Sam Dowling

Assistant Producer:

Alicia Cordell

Production Company:

Smith & Jones

Production Company Executive Producer:

Phillipa Smith


Ulf Johansson


Barry Ackroyd

Production Design:

Steve Smithwick, Ella Sedgewick, Alexia Paterson

Post Producers:

Annika Gustavsson, Sam Gunn


Tony Whetnall, Jean-Clément Soret/ Company 3


Matt Hare, Paul O'Brien

VFX Artist:

Chris Winters, Ozgur Yigit, Matt Ingram, Julia Jonas , Marvin Benjamin McMahon


Marvin Benjamin McMahon, Trevor Simpson

Music Supervisor:

Macke Bergkvist, Parv Thind

Sound Engineer:

Gritz , Sam Cross, Beth Tomblin

Post Sound Producer:

Richard Donaghue


July, 2023

Latest News

Jul. 15, 2024

"Everybody is a Champion at Something" Campaign by KesselsKramer Celebrates the Summer of Champions

You might not be the fastest runner or the best drummer, but you’re still a champion at something

Jul. 15, 2024

Yes& and FEMA New Campaign Flips the Script on Flood Insurance as Ominous 2024 Atlantic Hurricane Season Looms

There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record