Pringles: Wonderfully Different


Media Type:





Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different.


Advertising Agency:

Grey London, UK

Global Chief Creative Officer:

Javier Campopiano

President & Chief Creative Officer:

Laura Jordan Bambach

Executive Creative Director:

David Wigglesworth

Global Group Creative Directors:

Christopher Lapham, Aaron McGurk


Christopher Lapham, Aaron McGurk, Cameron Sutherland


Christopher Lapham, Aaron McGurk

Agency Planning Partner:

Lee Barber

Agency Strategy Director:

Gilliam Caldwell-Dunn

Managing Partner:

Agi Varanyi

Group Business Director:

Tamsine Foggin


February, 2023

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